Nada Al-Fassi should not be approached as a business owner, but rather as an artist. Al-Fassi cannot necessarily be categorized. She might not hang paintings on a wall, but she believes that art should be portable, able to be transported and shapes wherever and however. Khaleejesque sat down with her to learn more about her art, featured in il.box nine.
When did you start designing? How as it impacted you as a person?
As long as I can remember, I was always interested in the design and fashion world. I have been surrounded by them my whole life. My mother used to be a fashion designer and my father has passion for art and photography. When I was 13 years old, I learned how to use Photoshop and I started designing business cards. I used to sell them in my school and it was a successful business.
When I applied for my bachelor, graphic design was the closest major to my interest, since my college did not have fashion design major at that time. I studied graphic design and I became good at it year after year. It was a great opportunity for me to develop my skills, be more creative, and finally calling my self a "designer". As mush as I love fashion, I never regret studying graphic design because I am interested in the business side of fashion more than the fashion design process.
Describe your work. Your art is unconventional. What is it?
My philosophy in design is to reject the standard idea, think outside the box, and be different. Simplicity is my method and communication is my goal. I believe, in design, there is no wrong or right answer. It’s all about how to explain and present your designs. I always look forward to getting people's attention by creating visual images that entertain, inform and provide pleasure to them.
Who inspired you to pursue your art? What made them inspiring to you?
I get inspired from everything around me and I always look at the details. I like to see and critique things. For example, I always look at Selfridges window display ( they are my favorite) most of the people look at them take a pictures and the leave. However, I try to figure out the concept then I critique. They are not that easy to understand from the first look and every time they have a new story and concept. these things inspired me and makes me see things in a different way.
Do you see yourself turning your work into a fully-fledged business? If so, what would you offer?
I'm happy now where I stand. I have a good career as a Visual Communication Executive. I work in two things I love design & fashion. It is a good opportunity for me to get more experience then do my own business. I have plans to sell my own products one day.