Haute-Elan, a London based platform that focuses on modest fashion has raised an impressive one million USD in seed funding to launch ‘Modlist’, a global destination for modest fashionistas.

Modlist curates more than 150 designers and boutiques, including collections from the high street and global fashion brands that are well recognized in modest fashion mainstreams, such as ASOS, H&M, Zara, Cos, and Topshop.

The website provides a personalized shopping experience, and the opportunity to follow trends or be inspired through famous fashion bloggers, from @Dalalid, to @Ascia_akf and @Arabolish. As modest fashion is growing in the Industry, Modlist aims for a collection filled with conservative and chic pieces for the requirements of a contemporary woman in the Muslim world.


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