Telecommunication companies making cute ads for this month seems to be a trend that we cannot get enough of! STC did an ad for the first day of fasting which was adorable and had a hash tag of ‘memories of the first day fasting’ which was about two youngsters sharing with each other moments of the day, it was really cute, a great production and cleverly put together. However I found the excess use of smart phones and social media a little bit disturbing. In my opinion, showing extremely young children using smart phones to this extent encourages excessive use and takes us away from reality of what is going on around us. Breaking your fast with your phone in your hand? What happened to the no phones at the table rule! I think it's time we put our phones down and actually enjoyed the people, and the environment around us.

– Sharifa Al-Badi

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