Tod's "Electric Signature" video by NOWNESS.com and Bart Hess was unveiled on October 1st, 2012 during the Tod's Signature Spring-Summer 2013 Collection in Paris.
The video “Electric Signature” celebrates the geometry of Tod’s Signature collection in this video. The makers describe the video as "A futuristic neon cityscape exploring the interplay of light on material and fascinating music as background turn the iconic circles-and-diamonds pattern into the access key to a new and vibrant world."
