Ajmal Perfumes, the region's multi-award winning fragrance house launched a unique initiative called “Qafiya.” Through a collaboration with a young, energetic Emirati, Ajmal introduced two unisex fragrances called Qafiya 01 for day wear and Qafiya 02 for the evenings. The fragrances represent the new-age Emirati lifestyle but are still marinated in local traditions; UAE’s first fragrance that’s made by the young, for the young.

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