This particular advertisement got a hashtag trending as part of their campaign, which is a great way to interact with their audience as well as with the company. The clip showcases different social activities in Egypt as well as younger generations helping out and contributing to the community and helping the elderly and those in need. The production of the clip was excellent and although it was busy everything flowed well. The majority of the clip is music but it ends with the tag line, it is not important who does the good deed what is important is that you start and you become that person of good will.
– Sharifa Al-Badi