I love this cheerful, colorful, circus act advertisement however I don't feel like it fits in line with the brand. Upon watching the ad from the start I had no idea it would be an ad for a dental clinic. They also used an acclaimed regional artist Abdullah Bilkhair towards the end; the issue is he is usually associated with humor and not being serious. The ad seems fun but all over the place so would I take them seriously as a dental clinic? Not so much. There is a fine line between being eclectic with your creativity approach towards the brand and blowing it out of proportion.

– Sharifa Al-Badi

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