Culture matters: how to use fashion, design, and arts for trends analysis.

Learn more about the analysis and foresight methodology developed by the trend forecasting agency THE PROSPECTIVISTS. Their approach decrypts emerging signs, cultural relevance, and manifestations to forecast what they will mean for brands tomorrow.

In this first part of the lecture on Wednesday, the brand expert and semiologist Luca Marchetti will explain the basic methodological principles to discover the key evolving challenges that truly impact people’s lives, habits, and behaviors through various case studies related to art and pop culture on Wednesday, and in the field of luxury and retail space design on Thursday.

Anyone who is interested in learning more about fashion, art and design trends.
Thursday, October 28, 2021 at 12:45pm 
Online and The Gallery at VCUarts Qatar
Price or fee
Free and open to the public – (Limited seats)


Other updates you might be interested in