Aiming to push the conceptual and technical boundaries of art Rolls-Royce Motors Cars has launched Muse, a new art program that is an amazing addition to the art foundation established in 2014.
With the goal to inspire greatness and encourage creativity, the Rolls-Royce Art Program Muse, will include two new initiatives: “The Dream Commission” and “The Spirit of Ecstasy Challenge”.
“The Dream Commission” takes place every other year and is a remarkable new platform. It supports moving-image works produced by new and established artists worldwide. The commission is produced in partnership with two respected art institutions, the Fondation Beyeler in Basel and the Serpentine Galleries in London.
“The Spirit of Ecstasy Challenge” will invite outstanding creatives from around the world to reinterpret the icon of Rolls-Royce based on a chosen material. They have to reimagine the famous figurine that has graced the car for over a century.
Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, commented, “Since its inception five years ago, the Rolls-Royce Art Program has brought many new artworks to fruition around the world. As we look to the future, Muse will enable us to continue this legacy with a vision to expand the horizon of moving images and ignite a dialogue with some of the most exciting creative visionaries of our time. In doing so, we will inspire great works that leave a lasting mark on our culture.”
Refik Anadol a Turkish-born, Los Angeles-based media artist has created a spectacular work of digital art for Muse. He used data sets related to the color of every Rolls-Royce motor car made at the Home of Rolls-Royce in Goodwood, England, over the last 10 years.
Data Painting involves an LED ‘canvas’, it transports a unique data painting that is captured from Rolls Royce's very own surface finishing centre. The data relates to the colour reference of each car. It also combines with information produced by the programmed robotic movement required to flawlessly apply the surface finish to each car. The custom visuals that are made for this work have been precisely designed to complement the ‘canvas’ and surrounding space.
Artist Refik Anadol commented, “As an artist who utilizes data as pigment, I’m very excited that Rolls-Royce is sharing their complex computational painting data with me, to use as the raw material for this artwork. This project will be very collaborative as there is a direct correlation between Rolls-Royce’s process and mine, in that we harness machines and machine intelligence to help actualise our vision of beauty.”
For more information on Muse, click here