Saudi International Sport and Fitness, ISF 2014, is the first event that is dedicated to the international sport, health and wellness industry. Organized by Reed Sunaidi exhibitions, the show will take place at the Jeddah Centre for Forums and Events from 24th to 27th of November 2014.

With the increased rates of obesity in Saudi in an alarming 68.3% of men and women being overweight, diabetes has become a serious issue in Saudi. With many government initiatives, the sports industry in emerging in Saudi. ISF Saudi will provide a platform and direct access to the region’s largest market and help address national concerns for a healthy population. It will also enable a relationship between private organisations, industry brands and government bodies to discuss Saudi’s health and fitness sector.

For more information, visit www.isfsaudi.com

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