ecru, a soon to be launched lifestyle brand, just released a teaser for the 'When Life Gives You Lemons' collection by noon for ecru. The video, produced by ecru and shot by Saud Al-Khateib, has got us longing for summer – and a big glass of ice-filled lemonade!

The full lookbook will be revealed at the end of this week and the entire collection will be available at the launch next week.

ecru will launch on April 23, 2013 at a pop-up shop at Dar Al Funoon, Qiblah, Kuwait. For more information visit

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