Global retailer H&M recently announced a new partnership for its summer 2013 campaign with none other than Beyoncé. The unstoppable singer, actress, and new mom, will appear in print and TV ads wearing pieces from H&M's summer 2013 collection.
In the campaign photo released by H&M, Beyoncé sizzles in a sun bed wearing retro-inspired hot shorts and a very unbuttoned top in a tropical setting of white sand and green bushes. Needless to say, tropical settings go hand in hand with a flower pinned to a mane of tousled wavy hair.
Beyoncé will be featured in print and outdoor billboards with the caption "Beyoncé as Mrs. Carter in H&M,” which according to a press release sent by H&M signifies "the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious."
The collection will be available in May 2013 at H&M stores worldwide and online (and in case you were wondering, Beyoncé herself will kick off an already sold out world tour – Mrs. Carter Show World Tour – on April 15!)