Whoever thought falafel would be such a hit? And to have a place that only sells the appetizing food is definitely an accomplishment.
Just Falafel serves traditionally and internationally flavored dishes like Mexican, Indian, Italian and others. It is the latest concept in the food world in the Middle East. Based in the UAE, the restaurant is on a roll with many awards received like the 'Business Innovator of the Year' by the Gulf Capital SME Info Awards. The concepts CEO Fadi Malas, was also named as the 'Arab Entrepreneur' of 2012.
There's more. How about making it internationally? Just Falafel has opened its first store in Monmouth Street, Covent Garden, London. The goal is 200 locations across the UK and they're already on the way with five additional locations in the UK.
“Recognition from our peers as one of the Middle East’s most progressive emerging businesses just ahead of the opening of our Covent Garden flagship location, demonstrates the tremendous momentum that Just Falafel has generated in 2012,” said Just Falafel’s CEO, Fadi Malas. “With our central kitchen now fully operational, two additional London locations under construction, and a further 10+ stores in our pipeline, Just Falafel plans to satisfy the UK’s growing appetite for fresh, healthy dining choices in 2013.”