Forget ringtones and vibrations. This new alert will certainly capture your attention whenever there's an incoming call. Get ready to meet the latest concept in the world of telecommunication.

Introducing 'Curious' by designer Youngkwang Cho.

This bizarre device not only has the usual ringtone and vibration alert for incoming calls, but also changes its shape! When at rest, 'Curious' is flat on its back, much like your phone now. But when you receive a call, the phone's individual sections begin to flex using its multi-sensory system just like your spinal cord.

This fantastic motion is also much comfortable for your ear and what a eye-catching phone to show off!

Images: www.yankodesign.com

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