What better way to grab attention than by creating some cute characters and a catchy tune? At first, you'd think the video is a new animated show but it's actually a public service campaign created by Melbourne Metro to raise awareness about train accidents and help avoid premature deaths.
By sharing the song, Melbourne Metro hope to send the message that there are really dumb ways to die and not paying attention when around trains shouldn't be one of them. The campaign is a viral hit and we're not surprised at all, the creative effort and dark humor behind it is definitely amusing!
Be sure to check out their equally entertaining, and informative, site here www.dumbwaystodie.com