In honour of breast cancer awareness month, Dubai Ladies Club, a member of Dubai Women Establishment, yesterday released 100 pink “Balloons of Hope” during a special ceremony.

The “Balloons of Hope” Initiative is a corporate pledge taken by Dubai Ladies Club to release 100 pink balloons containing personalised messages of hope and love in dedication to the lives of survivors as well as victims of breast cancer. The campaign saw women from across the city coming forward to write their own personal messages on the specially provided “Balloons of Hope” Tags, made available at Dubai Ladies Club.

Dubai Ladies Club invited ladies from the community to write out personalised tags – available at the Club receptions. The messages collected contained a variety of messages. While some were dedicated to someone who has passed away, others symbolised the casting out of bad cancer memories. The tags were then attached onto the pink “Balloons of Hope” which were released during yesterday’s special balloon releasing ceremony.

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