The Body Shop officially opened the doors to one of the world’s first Pulse Boutiques in Mall of The Emirates, championing its ethical philosophy, Beauty With Heart.

Beauty With Heart places emphasis on a beauty experience that is more than skin-deep and comes to life through the new Pulse boutique and through the active support of British activist, model and actor Lily Cole – The first global Brand Advocate of The Body Shop.

The Body Shop Pulse boutique is the ultimate beauty browsing experience, where gorgeous products, Values and experts come together under one roof. With modern décor and boutique-style, the store incorporates cutting edge design and natural imagery to create a warm, welcoming space for people to shop. Pulse is where activism, beauty and community collide.

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