PUMA is launching its ‘Built for One’ T7 activation across the Middle East as part of the 40 year celebrations of the classic T7 Track Jacket. The design project is a collaboration with regional artists, bloggers, musicians and filmmakers to design and create their own version of the iconic T7 Track Jacket at an exclusive workshop event in Dubai, where the select few will put their creative savvy to work and build a bespoke PUMA Creative Factory T7 jacket from an assortment of materials and fabrics. Some of the Regional Fashion Designers that will take part are Zayan Ghandour, Emperor 1688, Ezra, Furne One, Hatem Alakeel, Tahir Sultan, Essa, Michael Cinco and Alanoud Badr; who are all creating their own one-of-a kind interpretations.
The PUMA T7 Track Jacket was born in 1968 and has achieved legendary status by being worn by famous athletes, rock stars, b-boys and artists including football legend Pele, the Beastie Boys and Professor Green. The jacket is environmentally responsible as it is made of 100% recycled polyester; building on PUMA’s mission to become the most desirable and sustainable sportlifestyle company.
We can't wait to see what those regional designers will come up with.