It's a known fact that pieces of furniture and closets are essential in every home, and finding the perfect shape and design for your home is what every consumer aims for. Furniture store SmartWood helps ease these frustrating decor problems by using practical design and quality material. Produced and customized in their factory in Sabhan, SmartWood provides the highest quality of German product and each piece of furniture is customized and designed depending on the space available at each customer’s home. SmartWood owner, Farah Al Serri, tells us more about their customized designs and services.
When was the store established, and how did it come about?
SmartWood was established in 2000, we had a new vision to change the way people used their spaces. We wanted to change the old fashioned closets with something more effective on a day to day basis.
What sets SmartWood apart from all the other furniture stores in Kuwait?
Smartwood gives you the highest quality of the German product, produced & customized to each and every customer in our factory in Sabhan (Kuwait), our raw material of wood panels or aluminum profiles, machinery, fittings and accessories all selected and imported to deliver the best in the market piece of wardrobe or furniture. At SmartWood we use Chipboard which is actually real woods chips that are pressed together.
What services do you offer that help customers pick the right piece of furniture that fits their needs?
At SmartWood every customer is unique, we cater specifically to the needs of each individual by creating designs and models to best fit their lifestyle. We go through a long process of measurements and designs, studying the spaces and advising our clients with the best solutions for a total satisfaction.
Any future plans to expand the store?
We always look for new opportunities and would hopefully like to expand in the near future.
What is so "Smart" about the wood and how did the name come to be?
What’s Smart about us is that we use state of the art machinery to custom build each closet and all of our materials come from Europe with the highest standards.
What is the main demographic that you cater to?
We have a very diverse customer portfolio from individuals and families to commercial businesses.
Have you had any challenges running the store?
Like any business out there, facing challenges is part of the process, but we look into the cause and learn from our mistakes to avoid similar issues in the future.
For more information and images, check out SmartWood's site www.smartwood-kw.com
– Fajer Al-Farsi
Images courtesy of Raumplus Germany