One of the world's fastest growing dry shampoo brands, Batiste™, has officially launched its product line in the Middle East. Batiste revealed five scents for its dry shampoo range; Blush, Original, Oriental, Cherry, and Floral, offering consumers the fastest and easiest method for achieving beautiful and fresh looking hair with minimal effort.

Joining forces with AREEN Middle East, a blue chip master distributor of multinational brands in the Middle East, Batiste™ held the launch at Soh Art + Beauty in Galleria Mall, Dubai, UAE. The dry shampoo works through an innovative starch based "no water needed" formula, which helps absorb dirt, grease and product build up. The entire range instantly fixes and revitalizes greasy and dull hair, adding volume and texture.

Currently available in more than 50 countries worldwide, Batiste™ Dry Shampoo is the world’s #1 dry shampoo brand according to AC Nielsen 2016 and a winner of a number of titles worldwide such as; winner of the CEW Beauty Awards, 2016 (UK), votedBest Beauty Buys by InStyle for 2016, 2015, and 2014 (UK), winner of the Hair Awards 2015 (UK), voted Product of the Year by the Consumer Survey at Product Innovation 2015 (UK), winner of the Beauty Award by Women’s Health for 2014 (USA), and winner at The Beauty Awards 2013 and 2014 by Popsugar Australia, amongst many others.

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