Swarovski debuted at Dubai Design Week, a specially commissioned outdoor Kaleidoscopic Installation by Emirati designer Zeinab Al-Hashemi, alongside Atelier Swarovski Home Preview. The installation was on display at d3, Dubai’s Design District, expressing Swarovski’s growing support for art and design innovation in the UAE.
Dubai-based Al-Hashemi is a conceptual artist and designer specializing in site-specific installations, spatial art and modern public sculpture. Inspired by the traditions of her Emirati culture and local artisans, she creates intriguing, interactive works that experiment with new materials and techniques. Much like Swarovski, Al-Hashemi’s work unites craftsmanship with innovation, making her a natural choice for a collaboration.
Nestled amongst the towering steel and glass buildings of d3, Al-Hashemi has set 33 hexagonal mirrored-steel structures with 1,145 Swarovski crystals and mirrored prisms. Mounted horizontally, and standing 1.5m high and 3m wide, the structures reveal an infinite series of kaleidoscopic views as the crystals reflect and refract the multicolored light. Faced with a shimmering, geometric mirage, visitors are challenged to interact with the reflections, exploring the connections between each other and the world around them.