Fashionistas have been rejoicing all over the world with the news that H&M will be collaborating this fall with coveted Parisian designer Isabel Marant. Creating a signature effortless look, season after season, Isabel Marant has created a highly successful label inspired by the Parisian urban scene, blending bohemian touches to classic French chic silhouettes.
For H&M, Isabel Marant will create a wardrobe inspired by her signature style and her highly sought after womenswear label. The collection will feature clothing and accessories for women and teenagers. Also, for the first time, Isabel Marant will create a collection for men.
“I am flattered by this collaboration. H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look attractive. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts. My take on fashion is all about personality,” says Isabel Marant.
Born and raised in Paris, the designer started customizing her own clothes while still a student in high school. She graduated from the illustrious Studio Berçot, and later created her own jewelry line. She then began creating knitwear, prompting her to finally launch her eponymous collection in 1994.
Today, the Parisian designer runs one of the most successful casual yet high-end designer labels, with boutiques all over the world, and online.
We can't wait to see what Isabel Marant has in store for shoppers this fall. We have a feeling the queue on the opening day will be longer than any collaboration H&M has done before – consider yourself warned! But it's going to be worth it – HELLO it's Isabel Marant at high street prices!
The collection will hit stores on November 14, 2013, in around 250 stores worldwide and online.
Check out the official H&M Isabel Marant collaboration video below: