Citizens in the United Arab Emirates (UAE) believe that they enjoy a better quality of life than most of their European counterparts, according to Steve Hamilton-Clark, CEO of TNS MENA, the world’s largest custom market research organisation.
The firm recently conducted a nationwide survey and found that citizens across the UAE expressed a high degree of satisfaction with their overall quality of life, with 91 per cent of respondents stating that they were either ‘satisfied’ or ‘very satisfied’.
Compared to a similar measure, the Standard Eurobarometer 76, Hamilton-Clark highlighted that Denmark, the Netherlands and Sweden are marginally ahead each with 97 per cent of citizens stating an overall high degree of satisfaction and the UAE joins this elite ‘golden’ league with a 90 plus score.
“The UAE’s 91 per cent satisfaction rating also exceeds the All Europe Index at 75 per cent as well as those of other leading European nations such as Germany at 88 per cent, Belgium and the United Kingdom both scoring 87 per cent, France at 76 per cent, Spain at 73 per cent and Italy at 64 per cent among others,” Hamilton-Clark said.
The research findings are an extract from the UAE Opinion Survey conducted by TNS and comprised a representative sample of 5,000 Emirati citizens drawn from each of the seven emirates.
Hamilton-Clark said that it is part of an exclusive UAE study undertaken in 2011 and 2012 that measures the general public perception and satisfaction levels on overall quality of life experienced.
“The UAE satisfaction rating among nationals is on par with indices for Scandinavian countries, considered the ‘gold standard’ in such surveys,” he concluded.
– TNS MENA
About UAE Opinion Survey
UAE country level surveys were undertaken in 2011 and 2012. and comprised of a representative sample of 5,000 citizens, all Emiratis, drawn from each of the seven emirates. The overall level of confidence of each survey was 95%, with a 5% margin of error. Respondents were asked to score their satisfaction on a 5 point scale, where 5 stood for very satisfied and 1 stood for very dissatisfied.
For European countries, each survey sample was representative of the national population – and sourced from the Eurobarometer 76 Survey. Respondents were asked to score their satisfaction on a 4 point scale, where 4 & 3 stood for very & fairly satisfied and 2 & 1 stood for not very & not at all satisfied.
About TNS MENA
TNS operates across a network of over 80 countries and is one of the leading global custom marketing research organisations. TNS MENA was established in 1980 to cater to the growing markets of the Middle East & North Africa.
Image Credits: James Burns and TNS MENA
