SAFIYAA London recently launched their latest Autumn/Winter Collection 2012 at Boutique 1 in Dubai and Abu Dhabi.  Impressed by the strong sense of style of the Arab women, the designers unveiled their collection of wardrobe staples in the UAE.

A fashion forward brand, it was founded in 2010 by Daniela Karnuts and Nicola Kuda.  With a background in the fashion industry they both understand the needs of the modern woman, and have carefully designed each item ensuring it is fashionable while remaining practical and timeless.  Luxurious and stylish, the clothes are also well priced.

The short dresses come in a variety of colors, including deeper hues and some lighter shades. With a clean silhouette they are diverse enough to be worn to work or dressed up for a night out.  The attention to detail with the long zippers at the back is playful but also useful.

A collection of long dresses in eye-catching colors and beautiful silks are definite showstoppers.  The set of jackets are well structured and immaculately tailored-sparkling with sequences are the ideal accessories to dress up any item for a night out.  Skirts and tops in simple cuts but jewel tones can be mix and matched together to create a trendy color blocked outfit.

From catering to private clients in London, SAFIYAA is now a fast growing international label.  With retailers in Europe, including Rome and Milan, leading fashion boutiques are stocking the brand.  Tilda Swinton, Liz Hurley, Emmanuelle Seigner, Agathe de La Fontaine, Kelly Brook and Poppy Delevigne are amongst the list of celebrities spotted wearing SAFIYAA on the red carpet.

For more information about SAFIYAA, check out their website.

You can order SAFIYAA through Boutique 1.

– Saira Malik

Image Credits: SAFIYAA

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