(Exclusive images from the Fall 2010 collection below)

Standing for the first letter of their names in Arabic, "LAM" introduces thier exclusive Fall/Winter 2010 collection to the Kuwaiti market. LAM was officially born more than one year ago by a small group of young fashionable Kuwaiti women.

Every girl's dream is to be a fashion designer, but the inspiration to start this line came from the love of fashion and clothes. "I always like to look presentable in anything I'm wearing" says one of the designers. LAM has alot to bring to the table; being active for a year and they have already managed to hit the markets internationally. Their designs continue to be bigger and better with every collection.

This is what one of the designers had to say… "In our current Fall/Winter 2010 collection we tried as much as possible to concentrate on casual chic looks. Our main focus was on shoulders, fabric prints and of course what every women wants… the slim look cuts. We successfully managed to target the young working women and also young ladies. Women can basically look good all day wearing our comfortable outfits, and that can easily be dressed up with accessories for the night. The collection includes plain printed jumpsuits, long and short sequined blazers with pronounced shoulders, trendy wrapped jackets with tiger print linings, and slim fit black dresses with sequined shoulders. We also have light high-waist pants in many different prints and colors."

The line provides ready-to-wear, casual chic trends which focuses on middle-aged and young woman in the fashion market. Always keeping up to date with local style, innovation would be one word to describe this brand. LAM brand can be found in the following places/countries:

Kuwait: 360 Mall (Pop Up Shop) and Karizma
Dubai: Sauce and Dots
Abu Dhabi: Sauce
Saudia Arabia: Several exhibitions

Photography by: Deema Al-Fuwaires

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