Bling is back in style; after years of over-abusing by regional fashionistas who have glued sequins and crystals to every thing in sight from mobile phones to their car-rims, we never ever thought we’d ever see someone bring bling back.

Swarovski Elements, an Austria based company which is the premium brand for the finest crystal manufactured by Swarovski, is the sole shaker in the resurrection of bling.

In celebration of the elegance and glamour of Arabian Women today, Swarovski Elements has introduced “Jawaher”- a new line of accessories targeted at regional connoisseurs in the Middle East. The “Jawaher” line includes pieces created by world-renowned designers using crystal as a creative material to show a light fuelled allure. The designers, including Allessanra Rich, Sohad Acouri, Zaid Anton and more, have all sought out to create items to reflect the kind of glamorous lifestyle we all aspire to have, while still keeping with Middle Eastern tradition.



Featuring modern traditional clothes worn on occasions of festivity, “Jawaher” communicates a vision the includes a traditional yet modern twist to jeweled accessories which add sparkle to the essence of Arabian Women.

This exclusive line targeted to Middle East Clients will debut starting from October 20th – November 1st, and be displayed to the public in the SWAROVSKI CRYSTALLIZED™ lounge in London.

We never thought we’d ever wear anything sparkly ever again, but Swarovski Elements’ Jawaher initiative is definitely going to change our minds…

For more information about “Jawaher” check out their Facebook page or their official website

Images: Swarovski Elements

– K-Staff

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