In a compelling discussion on creative collaboration, Abrar Alebrahim moderated a talk with Najla Aleisa, Chief Marketing Officer (CMO) of Gulf Bank. They delved into the bank's active role in fostering creativity and partnering with innovative businesses and individuals.
Aleisa highlighted Gulf Bank's strategic use of creativity to connect with a diverse audience and cater to their unique needs. She emphasized that "creativity is about solving problems," underscoring the bank's dedication to understanding customer requirements and developing targeted solutions.
Gulf Bank is known for its distinctive approach, constantly seeking innovative ways to stand out in a competitive market. Ms. Aleisa stated, "There are always other options available for customers, so competition is constant." The bank actively seeks out talented young Kuwaitis who are eager to make their mark, and collaborates with those whose vision aligns with theirs.
Gulf Bank also champions emerging talents, offering opportunities to those with potential, even if they are not yet established. Aleisa shared, "We give creators full ownership and provide them with the right partners and resources." The bank's commitment to nurturing local talent is further exemplified by their "Ajyal" program, a year-long initiative that equips young Kuwaitis with essential skills and knowledge.
Gulf Bank's dedication to fostering creativity is evident in its open-door policy and numerous successful collaborations. The bank views collaboration as a social responsibility, empowering ambitious Kuwaiti youth and creating a mutually beneficial relationship.
About Kilmitain
Kilmitain is a series of cultural, societal, and educational talks launched by Khaleejesque in April 2017. The talks feature a variety of creative professionals and industry experts and is an outlet to discuss thought-provoking ideas in an informal setting.
