Expo 2020 in Dubai, UAE is set to be the world’s most technologically advanced event, with audiovisual innovations like holograms, massive videoboards, and state-of-the-art audio and lighting displays.

As one of the fastest growing professional audiovisual markets in one of the fastest-growing regions of the Middle East, the UAE’s professional audiovisual market is set to reach $1.2 billion in 2016, according to a recent report by industry group infoComm International.

Beyond mega-events like Expo 2020, audiovisual solutions will be vital in two of the fastest growing sectors in the UAE and Middle East; retail and hospitality. The shopping and guest experiences are enhanced through audiovisual solutions making major inroads; these are high-quality audio, digital signage, ultra-high definition 4K LED walls, digital way finding, and room control.

Driving the region’s professional audiovisual take-up and exchanging global best practices, the 6thInfoComm Middle East and Africa, the region’s largest professional audiovisual event, opened today for the first time as a standalone event, at the Dubai World Trade Centre. InfoComm MEA runs under theme “Audiovisual Communications in a Hyperconnected World.”

InfoComm MEA 2016 is expected to host more than 3,000 visitors, and more than 120 manufacturers from over 20 countries, along with an engaging Summit conference program.

InfoComm MEA runs from 6-8 December 2016 at the Dubai World Trade Centre. For more information and to register for free, visit their website.

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