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Yesterday evening we attended the launch of the new lifestyle brand Ecru at a private launch event in the form of a pop-up store at Dar Al-Funoon in Kuwait. Ecru, a lifestyle brand that blends a vibrant ethnic mix of Kuwait, Lebanon and India, offers a selection of beautiful homeware and lifestyle staples. The brainchild of Kuwaiti fashion buyer Noor Al-Sabah and Lebanese fashion designer Nur Kaoukji, Ecru consists of simple luxuries, both beautiful and functional, which are adorned with amazing patterns and prints.

Ecru's first collection, "When Life Gives You Lemons" (we featured its teaser on our site earlier), includes the perfect ready to wear leisure capsule line of dresses, caftans, and robes which are perfect for summer.

Also on display at the pop-up store are different products which comprise of table clothes, outdoor decor and accessories, a baby section, and a dedicated kitchen section; all products are designed by Ecru and are made of the highest utmost quality.

The Ecru pop-up store will last for a week, from April 24th – 30th and will be open to the public from 10.00 AM – 8.00PM daily at Dar Al Funoon, Behbehani Villas, Qiblah, Kuwait.

Here are a couple of images of the Ecru pop-up store private launch:

The faces behind Ecru: Nur Kaoukji and Noor Al-Sabah
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Noon for Ecru's 'When Life Gives You Lemons' fashion collection
From the kitchen section: Fish-shaped wooden plate
The 'Carmen' Bowls: Hand carved pineapple-shaped wood to give your fruit an edge
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The baby section: Smooth and soft fabrics in calm colors
Outdoor and indoor accessories such as throws and pillows to add style to your home
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Tablecloths and napkins in pretty prints for your dining table
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