We attended the glamorous official launch of, an exclusive online business selling dresses for every occasion.  The all-day event was held at the studio located in the bustling Jumeirah Lake Towers district of Dubai.

A fun filled day, the studio was buzzing with fashionistas and socialites who gathered to get a first glance of all the dresses available on the website.  NStyle therapists were there to pamper the ladies with manicures, a makeup artist was on site giving makeovers and a talented artist was furiously sketching the dresses. A delicious range of appetizers and refreshing drinks were being passed around for the ladies to nibble on while browsing.

There was a sense of excitement as women tried to pick through their favorite ones and model them for their friends. Dina and Samantha, the two ladies behind this newly launched venture, were present at the event,  mingling with their guests and helping them choose the right looks. has an extensive range of dresses from casual to work, cocktail and parties. Catering to all sizes including petite, large and maternity there is a dress appropriate for every age, shape and size. The website has been designed keeping in mind the different roles every woman juggles with and the events they have to attend. Designers available include Jovani, Terani, Alberto Makali, Tony Bowls, Nue by Shani, Laundry, Cameron Blake, Montage. They ship worldwide and in the UAE they also offer free alterations and fittings.

For more information, check out

– Saira Malik

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